Help your dealers and co-op members succeed.

A web-based Member Portal provides your dealers or co-op members with easy, instant access to the applications and content they need to promote and sell your products. No hardware investments or special skills are required. Users simply log on over the internet to a centralized database to create top quality, customized sales and marketing tools, including:

• Dealer-branded flyers or sell sheets
• PDF print-on-demand catalogs and brochures
• Online catalogs with full shopping cart functionality
• Policy documents and manuals

Any company with an independent sales force, dealer network, co-op or buying group can benefit from a Member Portal. Members might include distributors, dealers, sales staff, manufacturer reps, franchises, hotels or restaurants. Whatever their business, your Member Portal users gain the ability to access content on demand and highlight the product lines most relevant to their local markets.

Benefits to You

• Enables Mobile Marketing and Print-on-Demand strategies to reduce printing, design and delivery costs
• Enhances channel marketing effectiveness, boosts sales
• Protects the integrity of your corporate branding and product messaging
• Provides a centralized source of up-to-date product information, accessible across your dealer network
• Increases availability and Content Delivery response times
• Improves management of co-op dollars and centralizes performance monitoring

Benefits to Your Members

• Flexible design options, from sophisticated design support to template-driven design that requires no graphic design skills or software at all
• Localized marketing materials
• Convenient Internet-based access to content anywhere, anytime
• No large up front investments, so businesses of any size can afford to implement quality catalog and e-commerce solutions

Member Portal Features

Member Portals can feature any combination of catalog and e-commerce capabilities, from basic content delivery, to dealer-branded catalogs or custom websites with e-commerce. What features do you want to provide your members?

Content on Demand

Dealers can access, download and manage product information about the lines they carry through your product content database. Product specifications, pictures, drawings, video and audio files, sales literature and detailed product descriptions are all just a click away. Do not have rich catalog-ready content? CPC offers content development services plus access to its own database of thousands of SKU’s.

Catalog Design and Content Management

Even if they have no design skills at all, your dealers or co-op members will be able to generate their own professional quality catalogs in a variety of print and web formats. The amount of creative freedom allowed is up to you. Provide pre-designed corporate-branded templates, or let them create their own look with easy color selection and formatting choices. Regardless of the design process, protecting the integrity of your product information is easy; your administrator can lock some content areas while allowing users to modify others. You might even choose to lock everything other than a spot for the dealer’s name, address and logo.

• No graphic design skills needed for dealers to create their own catalogs, flyers and brochures
• Generates catalogs in multiple print and web mediums
• Allows creation of seasonal, regional and niche market catalogs
• Product pricing can be updated at any time
• Facilitates purchasing with automated PO’s and shopping cart technology
• Multi-level content management and security controls

Print-on-Demand

Provide convenient internet access to your library of catalogs, spec sheets and other promotional materials. Members can log on, personalize and print the materials they need, when they need them. Your dealers can even create their own styles and templates from a browser-based interface without any kind of graphic design package on their computers.

Storefront Design and E-Commerce

Help your dealers or co-op members sell successfully online. With eCommerce21 as part of your Member Portal, members can design their own storefront, upload the product lines they carry from the central database plus integrate their own products, and start taking online orders. Without the typically large upfront costs associated with implementing e-commerce, dealers can offer their customers the convenience of online shopping. Marketing tools like Related Items and Search Engine Optimization help customers find products fast, and the full-featured shopping cart streamlines sales with cross selling, credit card validation and order tracking.