Computer Pundits Corp. (CPC), supplier of digital catalog solutions for the wholesale distribution industry, presents us with a new way to approach catalog marketing. Think “pull” rather than “push.” Traditionally, we assemble our full-line catalog and push it out to the marketplace once or twice a year. But, flip it around and consider giving salespeople or dealers the ability to pull market- or customer-specific product information and generate catalogs remotely. That's what Catalog Builder Online™ is all about.

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