More Catalog Mailings Mean More Sales for Ozark Biomedical 

Ozark Biomedical no longer outsources the design and layout of its product catalog. By bringing catalog production in-house, the global supplier of centrifuge parts and repair services increased the frequency of catalog mailings and boosted sales as a result.

Originally the company employed a photographer and catalog publishing company to assemble their catalog. But when costs escalated close to four dollars per catalog, the company decided it was time to find an alternative. David Mash, Ozark Biomedical’s technical administrator, was excited about the prospect of bringing catalog production in-house. “No one understands our products like we do,” he explained. “This would give us more control to create a catalog that really fit our niche.”

The company researched catalog creation software and found Catalog Builder software to be one of the highest rated on the market. Catalog Builder is a catalog design and management software system from Minnesota-based Computer Pundits Corporation. It automates the process of designing and managing catalogs in-house for output in multiple formats including print, Adobe PDF files, interactive CD-ROM, and internet.

The very first catalog Mash’s team created with Catalog Builder was a success. “It was truly the best catalog we’d ever put out,” Mash stated. “We were able to create a user-friendly format and employ our own graphics to create a catalog that our customers enjoyed and that was easy for our print house to work with.”

Another advantage: they nearly halved their production costs. “We cut our cost per catalog, we reduced production time from months to days, and we can update pricing on-demand,” Mash explained. Easy updates made more frequent catalog mailings a possibility. Now Ozark Biomedical distributes updated catalogs to its customers every month instead of just once a year. And that’s had a big impact on sales.

“The catalog is instrumental in our marketing efforts,” explained Mash, “and our sales have grown as a direct result of the increased marketing made possible by Catalog Builder software.”

Catalog Builder software is integrated with the company’s accounting and web software packages, so only one database needs to be maintained. “The ease of integration is just one of the many user-friendly aspects of Catalog Builder,” Mash explained. “For example, the software features a logical step-by-step set up process, so even people that aren’t technical should have a low learning curve.”

While the company produces only print catalogs at the moment, Mash says they hope to take advantage of Catalog Builder’s browsable CD capability to support future marketing campaigns. According to Computer Pundits president Prashubh Batham, the many output formats and flexibility of Catalog Builder make it ideal for a growing company like Ozark Biomedical. “Catalog Builder is designed—in both its technology and its pricing—to allow for the continual evolution of our customers’ catalogs to address their business needs now and in the future.”

Ozark Biomedical, headquartered in Beebe, Arkansas, is the one-stop source for all centrifuge-related needs: new and rebuilt motors, brushes, parts, technical support, and service. For more information call 800-457-7576

Computer Pundits Corporation is revolutionizing the business to business cataloging industry and saving companies around the world thousands and even hundreds of thousands of dollars over traditional catalog production methods. For more information about Catalog Builder or Computer Pundits Corporation, call (888)786-3487 or visit http://www.catalogbuilder.com/.